Promotional Products Stats
I recently returned from the annual promotional products convention. The day before the show opens, there is always a full day of useful educational modules. This one is one of my favorites.
A Cost Analysis of Promotional Products
In-person interviews were done with business people regarding promotional products they had received. The purpose of the interviews was to understand where items are kept, frequency of use, why the promotional product was kept and estimate the number of impressions the advertiser makes with the item per month.
Further, an online panel survey was conducted among recipients of advertising specialties to add to the in-person interviews. Combined with the in-person interviews, there was a total of 3,332 completed surveys for this study.
Here’s the breakdown of the “impressions” per item:
- Bags: 5,772 The highest number of impressions in a month.
- Hats: 3,136
- Pens: 2,805
- Jackets: 2,650
- Shirts: 2,450
Males are more likely to own shirts and caps while females are more likely to have bags, writing instruments, and calendars. As men’s demographic gets older, they are more likely to have received a cap in the last 12 months. As women age, they are more likely to receive a writing instrument or a calendar.
Ability to Influence User Opinions.
41% of U.S. respondents indicated their opinion of the advertiser was more favorable after receiving a promotional product.
Among those who had not done business with the advertiser already, 27% thought it likely they would.
Because the promotional products benefit is so clear to the end-user, they are more aware of the sponsor on the product and they are able to create a positive impression of the sponsor, as they find value in the item each time it is used.
Most Popular Products Across the Globe.
Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month. In Canada, caps are worn 5.8 times per month, the most of any country. Further, Canadians and Australians are more likely than respondents from any other country to have caps, 22% and 24%, respectively.